The Art & Science Of

Becoming The Obvious Choice

Tips For Marketing Your Incontestable Value & Serving At Scale

Symptoms + Science = SALES

Joy Houston

Tired of freebie-seekers? Discover the Lab Test Funnel strategy to attract cash-pay clients by leading with upfront functional labs. Turn symptoms and science into predictable sales, and grow your wellness business with confidence.

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Increase Profits By Becoming The Obvious Choice

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Make more likely customers AWARE of your brand

Cultivate connection to CONVERT cost effectively

ELEVATE profits and customer experience while using systems to free up time

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